Alvalle Gazpacheria @ America's Cup

Alvalle, a packaged 100% natural gazpacho soup created from an Andalusian family recipe, had a mission: introduce the number one Spanish brand – along with the entire gazpacho category – to the U.S. market. It’s first stop, Chicago. Within the hustle, bustle and beauty of The America’s Cup Race, the skyscraper-filled skyline of Chicago carefully faded into the background after consumers immersed themselves into Alvalle’s creative, lively and gourmet experience. It took the team 3 days to build a spectacle that would rival the colorful sailboats, other world-class sponsors and leave a lasting impression to everyone who came into contact with the brand. Conquering structural and food safety challenges, Alvalle was able to create a landmark, artistic environment that ensured visitors were intrigued to explore Alvalle’s chilled gazpacho straight from Spain and not turn their heads at cold tomato soup in a cup. A'Design Award 2016 Merit, Environmental, Graphis Design Annual 2017 American In-House Design Awards, GRAPHIC DESIGN USA 2017 Honorable Mention, Interactive Brand Experience, Hermes Creative Awards, 2017

2016

| Art Direction | Experiential Design | Project Management |

PepsiCo Design + Innovation.

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