BBLz x Disneyland

BBLz isn’t just a drink, it’s a multi-sensory experience that celebrates the fun and effervescence of soda. In 2017, a fantastic opportunity opened up for a BBLz brand activation during the summer months at Disneyland Shanghai: a unique, tailor-made experience designed to inspire people all over the world to consider the future’s possibilities. The result was an unprecedented experience, bringing to life the effervescence, fun, and excitement of BBLz soda layered with limited-edition flavors, unexpected delights, and live events. My team and I leveraged the existing BBLz identity—a bright, playful, irreverent display of colors and textures—and amplified it across a bespoke pop-up pavilion. BBLz drinks, which combine cult-favorite PepsiCo beverages like Pepsi and Mirinda were elevated with locally-loved flavors.

2017

PepsiCo Design + Innovation. Shanghai Disneyland Resorts.

Brand Development

Experiential Pop-Up at Disneyland, Shanghai

Objective: create an interactive beverage experience as part of Disneyland Shanghai’s Summer Campaign

Result: US$ 1MM+ NR over 5 weeks duration

Impact & Results

Future of BBLz

Because of the success of BBLz x Shanghai Disneyland 1.0, we renewed the partnership with Shanghai Disneyland.

For three summers in a row, BBLz immersed visitors in an interactive pavilion, vibrant colors and engaging events.

Using BBLz x Shanghai Disneyland as a case study, we also successfully pitched a permanent BBLz experience at Hershey Park, PA, PepsiCo's largest amusement park customer with a 10-year contract.

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