Outside Lands - Amazon Music FOH Activation

Objective: Create an activation moment for Amazon Music at Outside Lands that drives hype and awareness for AM as a streaming platform, improves brand perception, and brings fans closer to artists—all in a way that is culturally relevant to OSL festival goers. We crafted a festival experience that breaks through the clutter and delights audiences at select 2023 music festivals. Showing up on the ground at Stagecoach and Outside Lands, we created LIVE moments that gave fans unprecedented access to the music and artists they love.

2023
| Creative Direction | Experiential Design | Project Management |
Amazon Music

Custom mural by Chaz Bear (aka Toro y moi)

Concept
We turned heads at Outside Lands with a reflective exterior and custom mural by Bay Area artist Chaz Bear. Fans passed through a colorful astera-lit hallway leading into a memorable, music-filled experience that took over the 3-day festival.

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